Category Archives: Purple Cow

Tribes and Brand Building…Plus Seth Godin about Twitter

Twitter just jumped its total number of users in the last couple of weeks — from 6 million to 8 million — due to more mainstream media coverage (The Daily Show, morning radio shows, newspapers, many others). Leading “Tribes” maven and Senior Purple Cow Seth Godin refuses to tweet. To find out why, go to the 9:15 mark of this Ted 2009 conference interview (February 5, 2009):

Whether or not you use Twitter, social media needs to be part of your modern marketing plan. To marketing messages to have impact today, they need to feed into consumer’s needs for convenience, connection, community and control. They want to be fans and to share through positive word of mouth. The key is provide content for your brand’s most passionate users to help spread the word and praise.

That’s how you get customers in your store today.

Marketing Sherpa says in a recent survey that over 90% of companies believe social media is most effective in building brand reputation and awareness, with direct marketing objectives falling into the second tier expectations.

Spotting upcoming social networking trends is important in the world of word-of-mouth campaigning. Brand enthusiasm is an essential ingredient when building brand awareness. It immediately has the strongest potential of converting into sales and extended customer loyalty.

Just as Seth Godin believes. You may not see him posting Twitter…but, believe me, he loves seeing his fans tweet about him and his books.

Hey, if you are a fan of this article, tweet it!