Radio Finally Realizes It Can Do Social Networking, Too

The success of MySpace has spun off an emerging trend of new social networking startup site based on specific themes and custom labels. And now radio is joining the online marketing action.

Billboard.biz reports today that America’s largest radio company Clear Channel is starting up its own radio-branded social networking websites, with plans to get them up and running throughout this summer.

The concept? “Mini-MySpace” sites associated with a major market’s radio brand logo targeting that stations’ local community audience, allowing users to create and customize their profiles, upload their user-generated content and viral video, form friendship links, post comments and generally connect with other like-minded people.

At the same time, the radio stations with have a new opportunity to promote its activities and contests as well as community events, gossip, new music releases and even on-air podcasts.

Finally.

It’s only a decade late.

But at least it finally getting done.

How about the other radio groups?

Some Clear Channel example sites launched today: The Wild Space for Rhythmic CHR Wild FM in San Francisco; The Mob for Top 40 Kiss FM in Chicago; The Z-Zone for New York’s Top 40 Z100; Kiss Nation for Top 40 Kiss FM in Dallas; and many more to come from stations across the country based on new music formats.

Will they just be LateSpace?

What took radio so long to wake up to the social networking phenomenon of the last decade? The Internet started as a community connector to share information (digitally) back when it was bulletin board Dos-based postings accessed via slow-baud dial-ups — long before AOL IMs, or even chat rooms in CompuServe or Prodigy.

Radio could have — and should have — established online social networkings long before MySpace, Facebook, Friendster, Bebo, Zanga, Eons, UrbanBaby or any of the others popular places online today. Radio already had (and still has) established built-in interactive communities, including local fans as well as listeners who’ve relocated to other cities who remain fans.

Clear Channel’s plans will “monetize the sites with targeted online spots from local advertisers” while helping people connect with others locally. Meanwhile, users will be able to click on the user profiles in the chat area to enter and explore the social network.

According to the news release:

Each social network will have a user experience similar to that offered by MySpace, Facebook, Bebo and others. Users can create and customize profiles; upload photos, music and video; blog; and add friends. Users will also be able to enhance their profile pages with videos from Clear Channel’s catalog of over 6,000 music videos licensed from major and independent labels.

Yes, social websites are one of Top 10 things teens love to do. The timing is good for radio to step in and offer something fresh, especially since MySpace is turning more and more into a junkyard mess.

But it’s not just teens that want to socially network online.

It’s grownups, too — GenXers and Boomers alike. Adult Contemporary, Classic Rock, Oldies and other adult music formats should also be included.

There’s lots of competition among the most active social networking websites. Breaking through will be tough. Corporate Radio is slow joining the bandwagon when it comes to online social networking…perhaps its expertise in formating and its built-in on-air audience can help radio stations get the word out while creating a unique online community destination.

Just help users cut through the clutter!

It does lead to an interesting modern-day question: How many online profiles can a person possibly have and keep up-to-date while still keeping up real-life responsibilities? Three? Five? A dozen? More? How many multiple personalities are we all living every day?

And another question: what will radio do about mobile social networking (like Twitter, etc.)?

– All posts written by Chris Kennedy

Media Trend Watching: Radio Right Now

Joint Communications marks 30 years this month advising the radio industry through format programming, consulting, market research, marketing development and media strategy services.

The month of April also means it’s time for John Parikhal’s annual spring check-up as this week’s featured FMQB cover story to discuss radio and the evolving mediaspace challenges radio faces in the immediate future.

Among the discussed topics:

> The proposed XM/Sirius merger — including the financial and competitive implications as well as Mel Karmazin’s catalyst role (puzzling; Stern probably helped save Sirius; Mel sees opportunities)

> The trend led by Clear Channel and other big groups toward privatization (more squeeze and bleed? And Clear Channel gets rewarded?)

> HD Radio (just another local spectrum)

> PPM ratings measurements (consistency of measurement will help)

> The cellphone (risky for electronic ratings measurement)

> Blink spots and other “Less is More” initiatives (applaud the experimentation; spare listener energy; don’t invade the consumer)

> Radio’s needed presence on the Internet and its mishandling of opportunities that went to MySpace instead (getting better…but still behind due to insufficient support staffing and streaming fee penalties)

> Google’s new deal selling radio ads (“It’s nonsense”)

> The lucrative potential of selling and targeting the 30-59 year old demographic (so much money radio could grab)

> An updated look at radio’s emerging trends (demographics!)

FMQB’s chief editor Fred Deane gets it all started by saying:

As the radio industry evolves at a rapid pace, critical decisions about the medium’s future become increasingly more urgent. Technology issues have enveloped the industry to such a challenging extent, that the call for radio leaders to be actionable has never resonated so loudly. John Parikhal has never met a challenge he didn’t like, he relishes the very concept. While Parikhal’s client list continues to remain firmly entrenched in radio, the macro version finds him involved with a variety of media and marketing companies. His latest foray with strategic Internet initiatives with some large clients has him thinking about the future 24/7. It’s spring and time for our annual check-up with one of our industry’s deep thinkers.

Thanks, Fred. All that and more…just click here for some great reading. Then come back and add your thoughts here on the Jointblog.

Additional reading: Thinking Through The Decision Making Process

– All posts written by Chris Kennedy

No va? Free FM is stuck in the repair shop

Since its launch 16 months ago, Free FM has spent more time in the repair shop than out on the open road.

Firings, content train wrecks, show suspensions, schedule changes, weak ratings, weak revenues…

Is Free FM running out of gas?

In branding, words often contain more than one meaning. Take the word “Nova”. Chevy thought it sounded good for a line of small-muscle sport cars back in the 70s. Of course, as the well-worn urban legend goes, the “Nova” became “No Va”…a “Doesn’t Go” joke. Soon after, sales dropped and Chevy stopped producing the car.

CBS Radio is facing their own “Nova” problem trying to find life after Howard Stern.

Or, at least they’re getting very familiar with the phrase “Don’t Go There“.

When Stern left in late-December 2005, CBS (then known as Infinity Broadcasting) installed a new “Hot Talk on FM” format in its major markets across the nation that formerly broadcast Stern’s morning show.

In a not-so-subtle move countering satellite radio (Stern’s orbital home for the past 16 months), CBS decided to name the new format “Free FM”.

Hot talk on satellite radio = you pay.

Hot talk on traditional radio = it’s free radio. Or, Free FM.

Get it?

Get the difference? The advantage? The Free-dom?

Nope, me neither. Nor have millions of radio listeners in NYC, Los Angeles, Chicago and other markets.

The problem with naming the new national format “Free FM” in this post-9/11 traumatized society is that America is not feeling quite so free. Rather, among the Homeland Security warning lights, anthrax dustings, relentless White House manipulation scandals, a no-end-in-sight War on Terror, wardrobe malfunctions, celebrity meltdowns (physical, verbal and mental), global warming doom-gloom, likely $4-a-gallon gasoline…all the way to Imus ho’s, Virginia Tech slayings and Karl Rove’s screams at Sheryl Crow, America’s mood feels less than free lately.

America seems more obsessed with Fear (on Fox) than with Free (on FM or elsewhere) right now.

Formerly known as WXRK K-Rock for 30 years, WFNY in New York City became the flagship for Free FM post-Stern.

The ratings? (mired at a 1.2 Arbitron rating 12+ all persons).

The revenue? (from $50.8 million in revenue 2005 down to $18.7 million in 2006).

Imagine the costs to operate, advertise and manage…

One thing Free FM was supposed to represent was “free speech”, “free attitude”, “free humor”. Not just “free” from subscription fees; free for wild, open, surprising, unexpected content. Something capitalizing on the “extreme” culture and attitude trend. And that is how it has been promoted. How Free FM has tried to position itself.

Yes, Free FM has its funny moments of comedy, Idol Watching and train wreck radio as well as serious topics, too. And it does have its fans as Free FM pokes fun at popular culture. I usually listen everyday during the week and I’d call myself a fan, not that Arbitron counts me in the ratings.

What Free FM often seems to be, though, is a “No Go”. No Va. Post-Imus, it’s an easy target for uncontrollable controversy. Just today, more jock suspensions were handed out for midday show “The Doghouse with JV & Elvis“, with the show apparently crossing a racial line over some Asian jokes.

Now, how is that line defined again…?

Although JV apologized for the incident and said at the conclusion of today’s show that “if this is my last show, at least I got to say what needed to be said”…their real feelings were posted on their blog, with this “censorship” jpeg:

How do their fans feel about this? Read their comments here and here…or watch this clip of Hannity & Colmes as they discuss the subject.

What exactly does Free Radio mean anyway? Is it Free when the audience knows there are FCC regulations, corporate restrictions and advertiser considerations?

Isn’t this why Stern left for Sirius?

As a brand, what does Free FM really mean? Especially when the audience knows there are “costs”?

Will new CBS Radio President Dan Mason keep the Free FM experiment going…or will he simply say, “No va”? Can Free FM get repaired? Can he get it up and running?

– All posts written by Chris Kennedy

Rush Limbaugh on Virginia Tech Shooter: "He had to be a Liberal"

Check out this brief transcript from yesterday’s radio show (April 19th) of Rush Limbaugh deflecting criticism of his appalling comment that the Virginia Tech shooter was “a liberal”.

The way Limbaugh moves attention from his own sick interpretation of mass murder to a “poor me” defence against the “drive-by media” that attack him — before anyone has said a word about his horrible slur!

This is a masterpiece of radio manipulation — it’s why he’s so big with his core and why he’s stayed on top.

It’s why he will get away with this outrageous and ugly connection between mass murder and liberalism.

Click here to listen to the actual broadcast mp3.

Media Matters of America tracked Limbaugh discussing the April 16 Virginia Tech shootings. According to Rush Limbaugh:

“If this Virginia Tech shooter had an ideology, what do you think it was? This guy had to be a liberal. You start railing against the rich and all this other — this guy’s a liberal. He was turned into a liberal somewhere along the line. So it’s a liberal that committed this act. Now, the drive-bys will read on a website that I’m attacking liberalism by comparing this guy to them. That’s exactly what they do every day, ladies and gentlemen. I’m just pointing out a fact. I am making no extrapolation; I’m just pointing it out.

They try — whenever — I can tell you from the history of this program, starting way back in the early ’90s, when there was any kind of an incident, crime or what-have-you that attracted national attention, in the early days of this program, the drive-by media went out and they tried to connect the perpetrator to this program. They did everything they could. In fact, it went so far as Bill Clinton blaming me for influencing Timothy McVeigh to blow up the (Oklahoma City federal) building.

These are the people sponsoring lies and distortion for the purposes of dividing this country and creating hatred. These are the people that invented this kind of tactic, if you will.”

Does anyone have the guts to go after Limbaugh just like they went after Imus?

April 27 Update: Hmm, is Rush tempting his critics’ to try bringing him down? Click here to find out about Rush’s ignorant “Barack the magic negro” routine.

– All posts written by Chris Kennedy

Connecting Radio To Digital Music Fans

Music fans are passionate. They talk music. Download, upload, swap, and playlist music. Participate on and start their own fan sites, go to shows, create/buy custom cellphone ringtones and fan wallpaper, serve as street marketers building up the buzz, blog it, and more.

These are great days for interactive music fans …radio, are you listening?

They live the music of their favorite bands everyday.

Remember those days, Gen Xer? Sound familiar, Boomers?

Despite all the doom and gloom of industry indicators (album sales, retail sales, ticket sales…all down 15-20% from a year ago; weak debuts on the charts that don’t stick; weaker TV ratings for music programming; etc.), there never has been a better time to be a Music Fan.

Radio is still figuring out how to connect with them. Some in radio are getting it, many others aren’t.

What do teens want?

Radio has to program better to young music fans.

Radio has to understand their language, their various cultures. Value them. Be a place to connect with other like-minded people.

Radio can still do it.

Radio has always been an important social gathering filter. The “secret language” of rock n’ roll delivered through transistor radios creating generation gaps between teens and parents back in the ’50s and ’60s is exactly the same kind of social networking we see today. Only now, it’s through digital communication using multiple gadgets and devices in more interactive ways.

How will radio deliver more interactive opportunities for its listeners to form fresh social networking communities?

I stumbled upon this digital artwork (above) from a music fan in Germany. It’s a great way to express creativity and be a fan, sharing it with the world.

Music Radio Website Idea: Create a custom digital webart community for Music Fans to express their creativity…it’s a great way to participate in youth culture, acknowledge their contributions and connect with their music passion…the very essence of your music format. Then, convert the listener graphic art into a station/artist music gateway, where users/listeners simply click on the artist name — leading music fans deeper into the site, allowing the radio station to showcase the music.

And be a music fan, too.

– All posts written by Chris Kennedy

Measure The Tragedy Difference: Imus vs Virginia Tech

Last week, much of the nation’s conversation focused not on the War in Iraq or Afghanistan. Not on the fired U.S. Attorneys controversy or Karl Rove’s “accidental” deletion of key email documents related to the firings. Not how the cellphone may be the cause for the dwindling bee population around the world.

Or even the O’Reilly/Geraldo verbal fight.

Instead, media — and even personal conversions among friends and coworkers — were fixated on the Don Imus scandal.

At first, his broadcast corporate owners were forced to suspend his national radio and simulcast cable TV show for two weeks.

When the uproar refused to die down (and the ratings on news channels kept going up), Al Sharpton’s interest group cranked up the pile-on pressure, leading major advertisers to drop their advertising sponsorships. Once this happened, the end was inevitable. MSNBC and CBS Radio both were forced to cancel his show entirely and send the I-Man back to his ranch to contemplate the error of his ways and consider a possible retirement for his 30-year-plus Hall of Fame broadcast career.

The lesson learned?

Big Media has lost control of their content.

(Well, actually, they lost it years ago…but Big Media desperately tries to maintain their grip with the remaining fingernails they haven’t nibbled down to nubs.)

Broadcast content no longer is something that just dissipates after its aired. While most listeners or viewers treat broadcast content as disposable, someone is recording…ready to exploit both excellent content as well as potential gaffs in judgement in order to satirize, criticize, reinterpret, spoof or simply to use as a base argument in the fight against social injustices.

Should the nation have been so transfixed on this issue? Was this naval-gazing really necessary? Will it actually create social change…or will our short attention spans just move on like society tends to move on after every scandal?

(Anna Nicole and Britney was so two months ago.)

Were the Three Nasty Words (which were nasty, wrong, and over the line of taste, respect and manners) aimed at the Rutgers University women’s basketball team deserving of Tragedy Coverage?

Because feelings were hurt, did this deserve National Outrage?

No.

Does racism suck, does bigotry and misogyny exist and should we stop prejudicial injustice?

Of course.

Does this country need to make Improving Social Harmony Between Races, Classes, Genders and Ethnicities a national and governmental priority requiring regular conversation and debate in order to move forward and heal past and current injustices?

Absolutely.

This is a Presidential job. It requires Presidential leadership. And it should be a permanent job responsibility.

What deserves National Outrage?

What deserves 24/7 Media Tragedy Coverage?

The shocking, awful and criminal catastrophe Monday morning on the campus of Virginia Tech, resulting in the deaths of 32 innocent, gunned-down victims.

We have two examples of college students being attacked in the last 2 weeks. One group of students were verbally attacked through the crass use of three disparaging words during a radio/TV show those students never heard live on-air. They had never listened to nor watched Imus before this scandal. Their hurt only came after other’s made them aware of it. After other’s exposed and pushed forward the issue.

This attack did not change the documented and permanent result that the Rutgers is this year’s NCAA division 1 women’s basketball semi-finalists.

On the other hand, another group of students were physically and mortally attacked by a fellow student packed with heavy weapons and apparent mental issues. These 32 students were murdered in less than two hours of real terror.

This is the story deserving national, interest group, parental, academic and media outrage. Everyone is and should be outraged and saddened. This is real Tragedy.

There is a clear and obvious Tragedy difference in these events.

One is the violent weapon of words, stupidity, bad manners, disrespect and spin. Yes, it was a serious problem that needed to be addressed, brought to attention and fixed; apologies needed to be (and were) made. The other is actual violence, shaking the foundations of trust and security on our valued institutions.

Which event is the real tragedy?

The world wants to know where America stands today, what American values remain essential and true. America needs to heal. It does not need more violence.

Violence should not be the American brand.

There is real anger and frustration in our society. We all play a part in finding a solution.

What lessons will we learn from these two very different issues, these different tragedies?

And how will the media choose to influence pop culture and political action?

– All posts written by Chris Kennedy

Interstitials: TV Commercials To Watch Commercials

“What was that?”

In the last week or so, you probably have noticed a strange TV commercial while watching a favorite TV show on Fox. My teenage daughter and I both turned to each other after seeing it for the first time during American Idol…and, yes, we did say to each other: “What was that?”

Turns out it’s a new TV ad campaign to help make commerical breaks more “sticky”, by making them more interesting and less prone to channel-flipping. Fox is weaving in a fresh update of an old radio and TV programming idea: interstitials.

The other networks are planning their own interstitial campaigns, too.

Essentially, these interstitial promo ads sell nothing. But they make you stick around a little longer through the commerical break to encourage you to watch the commericials instead of just tune out, fast-forward the TiVo or walk out of the room.

As the Guiness gents might say in their ads, “Brilliant!”

For the Fox promo interstitials, these various offbeat, 8-second clips feature an animated cabbie named Oleg who talks to you while looking at you through his rearview mirror.

Makes you think “You talkin’ to me? Are you talkin’ to me?” (think DeNiro…or is that Tom Cruise?).

With Nielsen ready to roll out its new TV ratings for each show’s commercials about to figure in ad sales negotiations beginning at the end of May, this is a tried-and-true great idea to increase ad watching.

What took so long?

Way back when we were still partying in 1999, this study confirmed the effectiveness of interstitial advertising.

TV typically loses an average of 7% of viewers as soon as a commercial break starts, according to media buying agency Magna Global.

Radio has been doing interstitials for decades. It’s what helps radio stations create their special “X factor” of personality and sense of specialness. In radio, it’s needed “ear candy”.

And the Internet has been doing interstitials for the last couple of years in order to move beyond annoying banner ads or poor pop up windows which get blocked.

If this is a new TV media trend, we will be watching them. But will TV get it right…or will it quickly turn into added clutter?

– All posts written by Chris Kennedy

CanCon Acquisitions: Astral Officially Buys Standard Radio in Canada

Fresh from this week’s Spring 2007 Canadian radio ratings (pdf) from BBM, Astral Media announced their purchase of Standard Radio has been officially accepted and approved by both companies.

The transaction is still subject to customary conditions, including a review by the Competition Bureau and the approval of the CRTC. If fully approved by the government, its expected to finally close and trade hands in early 2008. Once done, it would create a new owner for the title of Largest Radio Broadcasting Group in Canada.

The big get bigger and the super-sizing radio trend of the past year continues in Canada (although not in the same way as it’s been lately in the U.S.).

According to All Access.com this morning:

“ASTRAL MEDIA makes it official and announces a definitive agreement to buy STANDARD RADIO for C$1.08 billion (C$880 million cash and the rest in Astral Class A non-voting shares). Astral adds 52 stations across Canada in the deal, plus INTEGRATED MEDIA SALES, SOUND SOURCE NETWORKS, STANDARD INTERACTIVE, and CBC affiliates CFTK-TV/TERRACE, BC and CJDC-TV/DAWSON CREEK, BC. The companies had earlier announced that Astral had entered into exclusive negotiations to buy Standard.”

More importantly, it expands Astral Media beyond just its French-language radio properties, absorbing Standard’s national English-radio market presence…and placing Astral Media (in combination with Standard) in a new multi-media head-to-head competitive Battle of the Titans with Corus Entertainment — which will get bumped in status to 2nd-largest radio group of owned properties in Canada.

Next move?

Correction: Although Standard Radio did sell off its Standard Interactive division in the Astral Media acqusition, apparently Standard’s President/CEO Gary Slaight is keeping some key brands.

The Globe and Mail reports Standard will be holding onto its Iceberg Radio assets (as well as its stake in Sirius Canada) and not sell Iceberg in the Astral Media acquistion. (thanks for the tip, Captain Phil!)

– All posts written by Chris Kennedy

Imus and The Tipping Point

Al Sharpton is mad at Don Imus because he called some women “ho’s” – short for whores.

The Reverend Al is mad at Imus. NBC is mad at Imus. Women’s groups are mad. Don Imus seems to have stepped over a line he didn’t see.

Why didn’t Imus see the line?

This gets Time Magazine to ask “Who can say what?”

Maybe because rappers have been calling women “whores” – whoops, “ho’s” – for more than a decade (when they weren’t calling them “bitches” or something worse). On MTV. On the radio. In public. During their interviews. And, they made millions by doing it.

Maybe Imus thought he was a rapper. Maybe he just didn’t think.

Here’s the good news: This is a chance to talk about the degradation of women that’s become part of our entertainment culture. And to change it.

This isn’t about Imus. It’s about a Tipping Point – when women fight back against the degradation that’s in rap music, on MySpace and so much “popular” entertainment.

Come on Oprah, Rosie, Katie, Ellen … Imus is already going to hell. Let’s use the opportunity to change an ugly mind set – calling women “whores” – whoops, “ho’s”. Regardless of the color of their skin.

Update @ 7pm: And now MSNBC has fired Imus from his TV simulcast…which brought in $8 million in annual revenue.

April 12 Update @ 5pm: And now CBS Radio has fired Imus from his 61-station Imus in the Morning radio show. Wonder what will be topic #1 at next week’s NAB conference in Las Vegas?

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– All posts written by Chris Kennedy

Radio For Sale: The End of Radio Station Super-Sizing

Radio’s been hot on the selling blocks lately, with more than two thousand station transactions in 2006 in the U.S. The last time that many stations were sold off was back in 1997.

The difference?

Then: consolidation merger mania. Now: The post-consolidation end of super-sizing.

Clear Channel leads the “For Sale” movement spinning off lesser market properties while trying to go private. Spanish-broadcasters Univision did go private last June for almost $13 billion. Infinity shed about 35 stations in the past 6 months. Bonneville station swapped with Entercom. And, most recently, Citadel completed its 18-month financial journey purchasing ABC Radio.

The last time radio saw this amount of selling action was right after the Telecom Bill of 1996, which changed all the owership limit rules, spurred fast merger and acquisition consolidation and created super-sized radio groups.

Back then, market values for stations soared as groups raced to get “big” as fast as possible…all in the name of increasing radio’s competitive position for ad dollars against other media (or so we were told), damn the consequences.

Ten years later, stations are selling again…but the motivation is different this time around.

“Less is more” might really mean “cluster/group right-sizing”.

Instead of station sales creating mega radio groups, radio is scaling back by selling off to smaller groups…or even to brand new small groups. This brings more competition back into radio and creates more-manageable operations, especially in the unrated, small-sized, and mid-sized markets.

Radio needs this retro trend of ownership diversfication, which hopefully can attract fresh creativity and innovative content ideas that work.

Meanwhile, station groups in Canada are being sold off, too…with Astral making a play for Standard and CHUM going to BellGlobal…but there’s a difference between radio in Canada and the U.S.

Now that we’ve entered the post-consolidation phase, what did the last ten years bring to radio? There are a small few who made a ton of money, some who made a little and then there’s the overwhelming majority — people who lost gigs and careers (and money) as well as radio listeners who gave up, moving on to different (better) media choices (or, at least away from commercial radio and over to either NPR or new media forms of radio).

Radio remains important and profitable. This new active buy/sell phase is good for radio, leading to smaller major radio groups (as opposed to massive, complex-to-manage divisions).

With all these recent station sell-offs, what bodes for radio’s future? Will it improve quality? Minimally, the gap between executive management and the content will shrink somewhat (that’s good). Will radio reinvest in creativity and real (not just financial) innovation? Going private and having radio less beholden to Wall Street is also a good thing. But what about that elusive increase in radio’s share of total advertising dollars?

And what about radio’s issue fighting against the proposed XM/Sirius merger when radio is trying to get its own house in order?

The chart below shows the amount of station selling activity last year:

BIAfn reports:

For the first time since 1997 radio station transactions reached levels above 2,000 in 2006, according to the first edition of BIA Financial Network’s quarterly Investing In Radio® Market Report. The breakdown of 1,544 station sales in radio markets (as defined by Arbitron) and 562 unrated areas last year (compared with 1,613 and 637, respectively, in 1997) [led by the proposed privatization of Clear Channel Communications]…demonstrate an interest in the purchase of small market stations as long term investments.

Is radio making a U-Turn? Is old school sanity returning to radio? Was the consolidation run-up just another merger mania cash grab? Did radio watch “Super Size Me” and decide it needed to reduce to “get healthy”?

Will former radio leaders run out of the industry due to consolidation find new opportunities to return and reinvest? Will Wall Street continue to downgrade radio? Is the unretirement of Dan Mason a sign of things to come for the industry?

So what is the future of radio? There will be lots to discuss at next week’s NAB show in Las Vegas April 14-19.

– All posts written by Chris Kennedy